To excel in an increasingly competitive world, a solid digital marketing strategy has become an imminent necessity for companies of all sizes.
Every business, therefore, needs a strategy that allows it to attract more qualified prospects, generate more customers, and gain much more authority within its industry.
If you have doubts about how you can design a strategy that will help you gain sustainablegain a sustainable growth, you are in the right place.
In this article, you will find 5 essential tips for you to form a digital marketing strategy that will give you results in the short, medium, and long term.
Best 5 tips to design the perfect digital marketing strategy
Before you start building your digital marketing strategy, you should do your best to define your target audience as much as possible.
This is a must because if you don't define your target market, it will be extremely difficult for you to succeed with your overall strategy.
Once this first step has been taken, it would be time for you to proceed with the tips shown in this guide.
#1. Design your brand
The first thing your business must do to have a solid growth is to design its brand identity.
This involves designing your logo, slogan, choosing a solid color palette that represents your business, and creating communication processes to help satisfy your clients.
By doing this, all your efforts to promote yourself through digital platforms will have a positive impact on people's minds.
Creating your branding strategy should be one of the first steps in the digitalization of your business. Therefore, we recommend that you take the time to design the image that your company will be known for.
For this, you will need to have a brand book that will help you define limits and achieve greater consistency in each design or communication proposal that your company makes.
#2. Form your SEO and Content Marketing strategy
Having a website is not enough to achieve your business goals.
Therefore, it’s essential that you optimize your website, so it is visible when your potential customers search for things like the following:
With the SEO strategy, you will ensure that your website feeds your prospect database.
On the other hand, your content marketing strategy will allow you to gain more audience, increase your authority in the industry, and obtain more popularity among the public you are interested in reaching out.
An SEO and content marketing strategy go hand in hand and align with achieving goals such as reducing paid advertising costs by organically attracting customers or improving retention of existing customers.
#3. Use social media channels
Whether you move in the B2B or B2C market, social media platforms will be great allies for your company.
It’s very difficult to find people who do not use social platforms either to communicate with their friends and family, have fun, or even improve their professional life.
According to the latest Hootsuite study, there are more than 321 million active users on social media platforms around the world. If you think about it, it’s highly probable that many of your potential customers are using these platforms for different purposes.
To build the perfect digital marketing strategy, you need to nurture the social media profiles of your business. This is where you will see an overlap between your content strategy and your social media strategy.
This means that you will be joining points in order to express the essence of your brand combined with a solid content strategy that is amplified through social networks.
#4. Invest in Google Ads
Google is the most widely used search engine worldwide.
In our modern society, we use this tool to find information to help us continue our purchasing process.
Every day, Google handles more than 75,000 queries per second, and many of them are searching for different products or services through Google. This is where you will have the opportunity to appear in those search results to start gaining more customers.
Google ads are very effective because they provide short term results, unlike an SEO strategy.
Within your digital marketing strategy, you should consider Google paid ads to solve your need to acquire clients quickly. However, keep in mind that the money you invest in this medium will decrease as your SEO strategy begins to deliver results.
#5. Don't forget to create an email marketing strategy
Many have thought that email marketing is not an effective strategy. However, several experts continue to recommend businesses to communicate with prospects or customers through email marketing campaigns because of its effectiveness.
In order to be successful with your email marketing strategy, you will need to enable options on your website for people that want to voluntarily receive your brand updates.
Again, your branding and content strategy will play an important role in helping users become interested in your business to the point of subscribing to your contact list.
You can also apply some marketing automation techniques. For this, you can use some free tools such as Mailchimp or Sendblue. Once a person subscribes to your newsletter, you can start sending emails to nurture that lead until it becomes your new client.
Now you know how to make the perfect digital marketing strategy
The 5 tips you have discovered in this article will help you position your business successfully in the mind of your target audience.
All these tips complement each other. Therefore, it’s important that you devote enough time to the proper development of each one of them.
The important takeaway is that you now have the knowledge to design a strategy that will outperform your competitors and provide excellent results for your business.
Tell us, which advice will you apply first?
Who doesn’t like a good freebie? Designers are no different than the rest of us, and there’s no shortage of free design resources to help jumpstart your next project. Whether you are in need of some cool free Photoshop brushes or vector files to enhance your design, it’s incredible how much is out there, just waiting to be used. Maybe you need a business card template to advertise your new side hustle or a texture to insert into a photo manipulation project—whatever the purpose, it’s all here.
Looking for Graphic design freebies? here are the top sites online to get your creative juices going.365 PSDAs the name suggests, this website deals with all things Photoshop. Some of the free Photoshop resources on the site include vectors, patterns, shapes, and icons, as well as a wide selection of free and premium graphics.
BEHANCENot just a platform to show off your portfolio, Behance is also filled with design freebies. A little digging will turn up free fonts, templates, and much more.
BRUSHEEZYBrusheezy specializes in free Photoshop brushes, as well as Photoshop textures, patterns, and graphics. All the resources are free to download, just double check the license to see if it’s available for personal or commercial use.
DESIGN BUNDLESDesign Bundles has both premium and free content, with the giveaways mostly using a license that allows for commercial use. The selection includes SVGs, mockups, icons, templates, backgrounds, textures & royalty free images. There’s even a crafting area with embroidery, monogram, and scrapbooking elements. You can also sign up to receive a free goodie in your inbox daily.
DESIGNERMILLSince 2015 this website has specialized in free design resources, sorting its collection by application. Aside from free fonts and Photoshop goodies, you’ll find free items for Illustrator, Sketch, XD, and Principle.
DRIBBBLENot just a great place to find a job as a designer or get inspiration for your next project, Dribbble has a nice archive of free design elements. If you do a little searching you’ll dig up free vectors and fonts from Free Goodies for Designers or free storyboard illustrations to make pitching your next project that much easier.
FREEBIESBUGFreebiesbug specializes in free web design resources. They have everything from PSD files to help with app design or mockups to coding resources for developers.
FREE DESIGN RESOURCESUpdated daily, Free Design Resources describes their extensive collection—they have over 12 million downloads—as “crafted with love from amazing artists and professional designers around the world.” You can also sign up and get freebies sent to you via email twice a week.
FREE PIKSpecializing in graphic resources, Free Pik has a large library of vectors, PSDs, icons, and stock photos. It was founded in 2010 by a group of graphic designers and offers free resources for both personal and commercial use.
GRAPHICBURGERThis large website for design freebies includes mockups, UI kits, icons, text effects, and backgrounds for commercial and personal use.
GRAPHICS FUELNot just a place for free design resources, Graphics Fuel also has a large section of Photoshop tutorials and offers a premium membership for extended design elements.
COLORDOT BY HAILPIXELAren’t sure what color combination would work in your latest project? Colordot by Hailpixel, which is also an iPhone app, is a fun website that lets you visually pull together colors in multiple combinations quickly and share them
PIXEDENFrom pizza box or magazine mockups to retro vector illustrations, provides both free and premium design resources for print and web design.
PIXELBUDDHAThe freebies on Pixelbuddha range from icons and animations to sketches, effects, and textures. They also have a section of tutorials and interviews to keep you up to date on the latest design trends.
SUBTLE PATTERNSIt’s exactly what it sounds like, a library of free patterns for your graphic design needs. Created by Toptal, a freelance hiring platform, all patterns are under a Creative Commons license that allows for commercial usage.
Related Articles:How to Make Your Own Free Embroidery Pattern (and Download Others for Free)
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8 of the Best Free Font Websites Offering Thousands of Stylish Typefaces
Best Free and Affordable Online Photoshop Tutorials for Photographers
If there’s one specific reason why website owners don’t take steps to boost their online security to protect their blogs and websites from attackers, it’s usually because they believe one of two things:
To help ensure that this never happens to you, we’re going to talk about the six most simple ways that you can take to protect your website from attackers right now.
While taking these steps won’t guarantee that your website or blog will never be broken into, it will at the very least significantly decrease the risk of it ever happening:
1 – Shield Your Website Against SQL InjectionAn SQL Injection attack is when an attacker uses a URL parameter to manipulate your database and thereby gain access to your site.
You are also at serious risk of becoming a victim of an SQL Injection attack if you are currently utilizing a standard Transact SQL, because it’s very easy for an attacker to type in a rogue code into your query to gain access to your data and information.
To stop this from happening to you, you need to use a parameterized query, which is simple to implement as most web languages have it.
For instance, a common query would look like this:
“SELECT * FROM table WHERE column - ‘ “ + parameter + “ ‘ ; “To prevent an attacker from adding a query to the end of this statement, you will need to parameterize it.
You can do this by changing it to look like this:
$stmt = $pdo->prepare(‘SELECT * FROM table WHERE column = :value’); $stmt->execute(array(‘value’ => $parameter));
From 2015 to 2016 alone, the number of compromised websites increased by 32%. This is why you need to take action right away, and shielding against SQL Injections should be one of the very first security actions that you take.
2 – Install A Security Socket LayerThe best way to add a security socket layer (SSL) to your website will be to use HTTPS, which is a protocol that allows you to send secure communication over your computer network, and ensures that no intruders will be able to tap into your content.
This means that users will be able to browse your website securely while submitting their financial information or login details.
For this reason, you’ll always want to use HTTPS on your website pages where users will be submitting their sensitive information, such as login details or credit card information. Otherwise, if an attacker steals it, they’ll be able to imitate the user.
Furthermore, enabling HTTPS will also help make your website more visible, as Google will boost websites in the search engine rankings that use HTTPS.
3 – Guard Against XSS AttacksAn XSS, or Cross-site Scripting, attack stands in contrast to other kinds of attacks (such as an SQL Injection like we talked about previously) in that they are designed to attack the users of an application or server rather than the application or server itself.
By installing the malicious code, the attacker will be able to gather cookie data, which could contain sensitive user information such as their credit card numbers, session IDs, and login information.
The best way to protect against an XSS attack will be for your Web application to use an advanced SDL, or security development lifecycle. The purpose of an SDL is simply to limit the number of coding errors in your application.
Something else you can do is to make your users re-enter passwords before accessing certain pages on your website. Even if your user has a cookie that will log them into your site automatically, you should still make them have to re-enter their login information again. This will greatly reduce the chances of an XSS attack.
4 – Watch Your Email Transmission PortsA prime target for attackers to access your information will not be your actual website but rather your email.
Have you ever asked yourself how secure you think your email transmissions are?
The good news is that there is a quick and easy way to figure out how secure your transmissions are.
Go to your email settings to check out which ports your are communicating through.
If you are communicating through the IMAP Port 143, POP3 Port 110, or SMTP Port 25 ports, then your email transmissions are NOT secured.
If, on the other hand, you are communicating through the IMAP Port 993, POP3 Port 995, or SMTP Port 465, then your emails are secured because those ports are secured via encryption.
5 – Don’t Allow File Uploads (Or At Least Be Highly Suspicious)You’re always taking a major risk by allowing file uploads to your website in the first place. No matter how harmless the uploaded file may look, it could contain a script that opens up your website to attackers.
Even allowing users to upload an image or avatar can be a security risk. If you do have a form that allows file uploads, then you need to treat every uploaded file with suspicion. You can’t trust the file extension to verify that the file uploaded indeed an image because the image can be faked. Any image formats, for instance, allow a comment section to be stored that could contain a malicious PHP code.
The best solution here is to stop direct access to any uploaded files to your website. When this occurs, any files that are uploaded to your website will be stored in an outside folder. You can then create a script to find those files in the private folder before delivering them to your browser.
In addition, if you are going to allow uploaded files, you are going to want to use the most secure transport methods available like SSH or SFTP. It also would be wise to be running your database on a server different from your web server.
If you use cloud hosting, many providers have a unique environment that allows for permission or denial of file uploads based on a visitor’s location, as determined by their IP address.
You could block uploads from specific countries, say China and Iran, while permitting everything else. Or conversely, you could block uploads from any IP address except those originating from whitelisted geos — eg, the United States, U.K., Canada, etc.
Personally, I’ve found it more effective to simply stop direct access to any file uploads and/or uploaded files on my sites. Masking an IP address is child’s play, as any VPN reviews would attest to. Most leading virtual private network providers are able to mask IP addresses with near certainty. Further, a no-tolerance policy is often the best solution for keeping out malicious files (and helps me sleep better at night).
6 – Invest in Website Vulnerability ScannersFinally, you can also invest in website vulnerability scanners that will identify technical weaknesses in your website, including weaknesses that will be vulnerable to SQL Injection and XSS attacks among many others.
When choosing a website vulnerability scanner to use, there are several key features that you’ll want to look for.
For instance, it’s important that your scanner will cover vulnerabilities that go beyond common ones such as Cross-site Scripting. One example of a less common vulnerability that your scanner should cover is failing to secure directories.
It’s also critical that your scanner remain relevant over a long period of time, so it should be updated on a continuous basis with the most recent known vulnerabilities as well. This means that the scanner should have a very well qualified team working behind the scenes to stay ahead of cyber criminals.
Finally, pay close attention to scalability as well, especially if you have hundreds if not thousands of applications that you need to cover.
ConclusionIn conclusion, these are the six most simple and yet effective ways that you can keep your website secure from attackers.
Again, these methods won’t guarantee your website’s security, but they will make it significantly more secure and less appealing to attackers than it was before, and that’s what matters.
1. 3D depth and realism
The 3D trend reached its peak in 2019 and it certainly won’t fade away so quickly. Thanks to the opportunities of modern technology and software capabilities, in 2020, we will keep seeing more awesome 3D graphic design compositions. Moreover, in order to be more creative, designers will often combine it with other realities, such as photos and 2-dimensional objects.
2. Going monochrome
Lately, we’ve been seeing a tendency of graphic and web designers using a monochromatic color effect on pictures. Remember the duotone craze from graphic design trends 2017? It turns out, the trend has now evolved into an even more simplified version. A monochrome color filter is widely used on photos or partial elements in graphic composition. Have a look.
3. Shiny metals
Using metallic materials in graphic design has established as ultra trendy for branding identity and product design. By rule, this trend requires a minimalist overall design, since the focus falls on the metallic effect itself. We’re noticing the designers mostly use gold – it conveys luxury, class, and good taste. But the metallic effect can also be achieved by using shiny surfaces over matte surfaces in any color.
To make the effect even more impressive, branding specialists combine this trend with relief engraving for brand identity physical materials such as business cards.
4. Typography craze
In order to create more innovative and modern compositions, designers are playing with typographybig time. This trend is expected to flourish in 2020. Figuratively and literally!
Decorated with beautiful flowers, geometric shapes, and more creative elements, artistic typography is certainly the perfect solution to nail the attention. Combined with the maxi typography trend from graphic design trends 2019, artistic typography in 2020 will really stand out.
Speaking of maxi typography, the trend has certainly proved as a stable one and we’ll keep seeing it. In fact, in 2020 maxi typography will be so maxi that designers will split the words into multiple lines.
When it comes to thickness, the rule is – the thicker, the better. Heavy fonts and lettering are already flooding the world of graphic design. We see them in logos, on posters, on web designs, and even on package design. Once again, the letters will be huge, and may even go beyond the composition’s edges.
Another huge trend about typography for the upcoming year would be drawing shapes with it. What do we mean? Twirls, circles, or simply curves following the curves of other elements in the design. The shapes can be 2-dimensional and even 3-dimensional. A big hit is creating 3d objects with words such as cubes, stairs, and more.
5. Image and text maskingImage and text masking isn’t a new technique to the design world but it still looks quite modern in 2020. As it leaves a big portion of the image behind unrevealed, it helps achieve a mysterious and minimalist look. In 2020, designers will keep creating compositions with image and text masking, of course sticking to maxi typography for the latter in order to achieve the desired effect.
6. Line artThe trend of outline typography and elements which have been quite mass during 2018 and 2019 is now evolving into fully illustrated and animated line art patterns and designs. In its essence, line art is a schematic, simplified illustration style. As such, it is great for conveying concepts and ideas. It looks clean, elegant, and unobtrusive. Line art is one of the preferred decoration styles in graphic design trends 2020.
7. Collages of drawings and photosWe’ve been witnessing a quite interesting and creative trend in graphic design which reminds us of the drawings we used to make on our notebooks in school, i.e. doodling. Doodling has started as a fun trend in the world of illustration but quickly became such a hit that we see it on designs all over the web.
When used in graphic design, doodling helps to achieve a more informal, personalized, handcrafted, and overall fun feeling of the composition.
8. Simplified illustrationsUsing illustrations in graphic design isn’t anything new. In fact, designers often incorporate illustrations to convey concepts and ideas and communicate messages better. When it comes to graphic design trends 2020, simple illustrations will be a top choice.
9. Isometric illustrationsIsometric illustrations have been in the listing of trends for many years, and logically, they have gone through many transformations. Often used for infographic design, web design, and presentation design, they are a preferred style because of their capability to illustrate a 3-dimensional object on a 2-dimensional surface.
10. Earthy colors: a sense of vintageEverything new is a well forgotten old. However, it’s definitely hard to forget the amazing 50s and the following trend confirms this. The 50s are a huge source of inspiration for designers. By using earthy color nuances and hand-drawn ink illustrations, web and graphic designers are creating compositions that convey the home-feeling of 50s’ designs.
11. Patterns and texturesPatterns and textures were off the stage for quite a bit when flat design reigned the web. Now we see a rise in the use of patterns and texture but not necessarily used in the traditional way. Combining several patterns in one design or only sections of pattern covering the screen will be the norm in 2020.
12. Geometric designsEveryone involved in graphic design and art will tell you – it all comes down to basic geometric shapes. And since many designers are aiming for simplicity in their design, using plain geometric shapes is still one of the leading trends in the field for 2020. Geometric designs may look simple but they actually require a lot of work in order to recreate a composition that carries the right meaning for people to grasp.
13. LiquidsAs opposed to geometric shapes which have strictly fixed edges and curves, liquidy shapes suggest creativity, agility, and movement. Leaving out the edges helps achieve a smooth, soft look which many designers want to recreate. As such, they definitely make it into graphic design trends 2020, often combined with other effects, such as semi-transparency, bright colors and color gradients, animations, etc.
To conclude,Graphic design trends 2020 are super diverse and impressive! In 2020, we will see amazing design work with typography, mesmerizing color combinations, a blast from the past with retro-style designs, line art, doodling, and many more amazing trends.
Developing a design process is essential for graphic designers, whether you're creating a logo, a website or a business card. Using a process allows you to maintain creativity and boost your efficiency with time and budget constraints.
If you're new to design, it is important to understand the design process and practice it with every brief you receive. The more you practice your process, it will become second nature enabling you to increase your project flow and grow or start a design business.
Step 1 - Review the Design BriefRead through the design brief several times
Ascertain the client's budget and deadline for delivering the project assets. Completing the work by the due date is an essential character attribute for a professional designer.
As you analyze the brief, scanning for keywords and deliverables, consider how long the design process will be and factor this into your work plan.
Look for and highlight keywords related to industry, market, form factor, tone, and style. Learn more about this process: How to interpret and respond to a logo design brief.
If you have the ability to speak to the client (verbally or online) then ask as many questions as you can. You want to fully understand the brief.
While continuing with the next five design process steps, always refer back to the brief as a reference point. You always be referring back to the brief to ensure your designs answer the brief. Remember you're the designer with the job to solve the brief.
At this point in the process your mind be moving in circles thinking of the many designs you can create. Stop. Breathe. Continue to step 2.
Step 2 - Research and Discovery Research will make you a better designer, saving you a lot of thinking time.
This step is crucial. You'll become more engaged with the client's needs, making your design far superior than the rest. Don't skip this step if you're entering a freelance design contest, as some time spent on research (up to 30 mins) will give you an advantage.
Including a focused or short research phase in your design process will sync your ideas together to answer the brief.
Step 3 - Brainstorm and Sketch Concepts
Now is the time to pull all your ideas together. Start by creating symbols or motifs. Explore and test typefaces and keep in mind the latest logo and graphic design trends when you're working. Make sure to jot all your ideas down.
Your first go-to should be pencil on paper. Depending on your time restraints, sketch quickly or in detail. If you hand draw design elements, it will save time on digitally producing it.
The benefits of sketching allows you to create designs quickly. You're also more free to create and there are no limits. (Programs like Adobe Illustrator can be very limiting, when you want to produce quick sketches.) You might find this
Step 4 - Build On Your Concepts
Develop 3 to 5 different finished concepts to give your client some choice. They should be easy to digitalise since you created the sketches.
If you can, explain your concepts to the client in a design rationale, which explains the reasons behind each concept. PRO TIP: You'll look more knowledgable if you've done some research.
Remember to love all your concepts. Don't create something you don't like and get upset when the client chooses it.
Listen to and analyse your client's feedback when they share their view or perspective on your concepts. From here, you can further develop and be more attentive to one design.
Step 5 - Evolve and Iterate Your Concept
The client may want you to mix and match from all concepts you have presented or come up with something entirely.
It's not unusual for clients to make requests for little design tweaks. In reality, as a designer, it's part of the job to do design amendments. Again, keep in mind the time restraints and budget. Think if it's worth creating many changes, if not then communicate this to your client.
If you've won a design contest then, it's a reasonable client expectation that you will finalize the design during the handover phase. The key is to keep up the communication with the client. DesignCrowd's support team is on hand to help add some grease to this process if required.
When submitting a design on DesignCrowd, create design variations and group these together. In the following two animal logo designs, you can see there are two font options included to for the logo design. Another example of a variation could be showing the client two color options for a single logo concept.
Don't be afraid to give your expert opinion on what looks best. You're the creative lead in this relationship. Don't be passive, be assertive. There is a fine balance to strike between keeping the client happy as well as your creativity. Successful designers know how to walk this line.
Step 6 - FinishedYou're done.
In traditional agencies, designs can take months to develop and finalize with a client. Here at DesignCrowd, it takes a few hours to a few days to complete the handover phase. Now it's time to send the finished files to the client!
After submitting your finished design, start pitching to new clients and repeat the entire process again!
We hope you can see how important it is to develop a design process so as to work efficiently as a designer and build a base of happy clients.
Imagining NASA’s bold missions to the Moon and Mars just got a boost of creativity. Winners of the Project Mars International Film and Art Competition have been selected from more than 570 entries received that visualize NASA’s work to expand the frontier of deep space exploration. There was a deal of talent displayes at in the competition by designers from around the world. "The Next Frontier" by Edwin Nchaga from Nairobi, Kenya was selected together with 5 others as second runners up in the much anticipated competition, You can view the winning posters and videos here www.projectmarscompetition.com
Edwin Nchaga is a Graphics and web developer (BSC IT) From Nairobi, Kenya and passionate about visual art and colors. You can get in touch with him here
Whether you’re searching for a better job, looking for a promotion, considering changing careers or growing your network, building a personal brand can help you reach your goals. As marketers, we often market services and products but forget that we also need to market ourselves! Follow these seven steps to get started.
Step One: Determine & Prioritize Your Values and PassionsValues are the things that you believe are important in the way you live and work. They are at the core of who you are as a person and determine your priorities. Some examples of values include friends, family, honesty, community, ambition, etc. When faced with difficult decisions, you typically rely on your deepest-held values.
Values are important for business, especially during a job search. If a candidate’s values match that of a company’s, they are more likely to be hired. Prioritizing your values will help you begin to determine the vision of your personal brand.
Passions are the ways you enjoy spending your time. Generally, these are different from your values, though they may sometimes overlap. To build your personal brand, you must first identify your passions - both personal and professional. Professional passions might include technology, automation and design, while personal passions might include kayaking, family, and golfing.
Values and passions help you determine where you want to be in two, five or even twenty-five years, including your ideal career path. If the passions and values above were attributed to a person, he would most likely perform well in an email marketing role involving design and automation, though he would need to live in an area that provided him plenty of opportunities for outdoor activities.
Step Two: Define Your Key TraitsWhat helps you stand out from the crowd? These elements are your unique traits, and they help shape your personal identity. The Big Five Personality Traits are identified as :
Each of these traits is assessed on a scale, and where you fall on the scale defines your unique personality. You can take a free test to determine yours. This test should give you some insights about how agreeable, extroverted, open-minded, etc. you are and help you cultivate your personal brand. Of course, these traits don’t have to be permanent; if you don’t like your results, you can take steps you can take to move along the scale in one direction or another. or example, if you’re closed-minded, you could try new things at work and in your personal life. Conversely, you aren’t likely to have much luck changing key traits such as extrovert and introvert characteristics.
Need more insights on determining who you are today? Ask your friends and family for their honest opinions. Start by asking them to give you three adjectives they’d use to describe you.
Once you have your key traits, you can create your our personal brand statement: Envision your best self when crafting this.
To help you get started writing your statement, use this fill-in-the-blanks template from Dummies.com. Note: Use this as a starting point, but feel free to edit it to meet your needs.
I use my ___________ and ___________ for ___________.
Known for ___________, I ___________.
Using ___________ (key trait), I ___________, by providing ___________.
Through my ___________, I ___________, when I serve ___________.
Step Three: Develop Your Personal ImageOnce you know your values, passions and personality traits, it’s time to start showcasing them! Here are some ways that you can get started:
Your Target Audience Includes:
1. The Person Who Will Pay You: This person is typically a boss, investor or client. This person is in charge of the next step of your career. Create a description of this person (whether real or fabricated) and include as many details about them as you can. Then identify this person’s personal and professional motivations. When you understand his/her motivations, it can help you better understand how she can help you meet your own goals and even how you can help her meet hers!
Perhaps your boss would like to be Chief Marketing Officer and spend more time with her family. You can help free up some of her time by taking on additional projects or streamlining processes. Then she’ll be happy to help you in return! Set up a meeting to outline your goals and talk about specific timelines and to-do items to achieve them.
2. The Person Who Influences the Person Who Pays You: Make it easy for your boss/client, etc. to put in a good word for you with her superior or direct influencer. Outline your current achievements and clearly outline your goals in a presentable format. Showcase how you’ve gone above and beyond in your current position.
3. Your Supporters: Who are your messages meant for? Who will benefit most from consuming them and provide you what you're asking for? That’s your target audience of supporters. If you’re aiming to achieve a new job or promotion, your supporters could also be your peers that will help you get where you want to go by providing excellent recommendations.
Step Five: Build Your Online PresenceFrom Twitter to podcasts, blogs to Facebook, to establish your personal brand, you must get your voice out there. First, you must secure URLs, social usernames, etc. that are the best fit for your brand before someone else does! This includes both your personal website and any social networks you choose to join.
Tools like knowem and NameChk can help you check availability across hundreds of social communities. If your preferred name has already been chosen, try using dashes, underscores or numbers to find one that best fits your brand.
Linkedin is one of the best places to start getting socially if you’re interested in improving your job standing or looking for clients then LinkedIn is the best place to start. Twitter, Facebook and Instagram are the other major networks you’ll want to take a look at. Secure your username here and start building your profiles on the network(s) that will best fit and help further your personal brand.
In addition, ensure your personal website showcases your best attributes and/or work. If you’re a writer or designer, establish a portfolio. If you’re a speaker, start a podcast or film yourself speaking at a conference.
Step Six: Start Blogging!Many marketers consider blogging to be the best way to build a business, but they can also be influential when building a personal brand. Once you have your website, Use The Complete Guide To Building Your Blog Audience to get started with blogging. Once you have followers, you’re well on your way to establishing a lasting personal brand.
Some of the best strategies for gaining followers include:
Step Seven: Follow in the Footsteps of an ExpertWho do you admire inside or outside of the marketing industry? Here are some examples of great personal branding from which you can borrow straight from the experts. Take note of how these individuals present themselves and their work.
Color is very important in branding and marketing because it is where first impressions of customers are based. Also, color is the secret in producing a good identity for a company. Colors are more than just a visual aid because colors convey emotions, feelings and experiences. There are meanings behind various colors and for companies, it will help if they are abreast with this because choosing a color scheme can affect their business – it may either make or break them. Why is color important? A branch of psychology called “color psychology” is the study that deals about colors and its effect to human behavior. Color psychology emerged years ago when Egyptians studied the effect of colors on mood and used them for holistic development. Before, red symbolizes increase in circulation, yellow is for purifying the body, blue is to sooth pain, purple is for skin problems, orange is used to increase energy and black stands for life and rebirth. In modern psychology, Carl Jung, a Swiss psychiatrist, believed that colors and humans have a special connection, “humans have universal, bodily response to color stimulus,” he said. He also stated that “colors are the mother tongue of the subconscious.” Such studies years ago, paved way for the rise of color being associated with marketing, branding and architectural design. Overall, Color Psychology showed that color can affect human behavior, influence human perception and enhance effectiveness. In a study called “Impact of color in marketing” it showed that 90% of customers’ product judgments are based on color alone. Another study titled “Exciting red and competent blue”also revealed that the purchasing intent of customers is greatly affected by the brand color because the color speaks for the brand’s identity and personality. Other studies also revealed that the human brain prefer brands that are recognizable, which makes the brand color all the more important. These studies proved that there is really a significant relationship between brand color and customer reaction therefore it is a must for business owners, advertisers, designers and office leaders to be aware about this because choosing the right colors could lead to a more successful business venture. Colors have universal perceived meanings, here is a quick run:
Hi, My name is Edwin Nchaga and I am a Graphic Designer and Web designer from Nairobi, Kenya at Magnate Designs. I create result-driven and vibrant designs with respect to color psychology, user satisfaction and current design trends. I explore professional Website Design and UI Design as well, I offer Branding Consultation, motion graphics and many more. I am looking forward to working with you.